Originally Posted by psylockolussus
I already said a SuperBowl spot doesn't make a movie successful but what I was saying is they should get every opportunity to promote the movie.
I understand what you are saying. Every opportunity they have you think you should take.
But if every opportunity may not be of the biggest benefit in the long run. A Super Bowl spot is $4 million. Will a $4 million be of a bigger benefit in the long run? Fox didn't think so as they feel that franchise, character, and Hugh Jackman is a big enough sell.
Just because the opportunity there, doesn't mean you should take it if it's of little benefit.