Did some digging. Maybe you guys will remember this from back then Apparently Clark Gregg called what is now known as Phase I "a first act
in this giant epic that they're attempting" in an interview with Time Magazine
in September 2010
. Interestingly enough, this is what he said later about a possible Agent Coulson movie: "Iím ready. Iím waiting for that call. Definitely Agent Coulson is really shrewd, he doesnít get into fights that he canít win.
So heís waiting for the right moment, for a feeble enough opponent to come along." Ironic, huh?
A week later that year, Time dubbed what we now call Phase II as "Marvel's Movie Act 2
," referring to a quote by Paul Gitter, president-consumer products for Marvel Entertainment, about Marvel Studios possibly building towards a second large event in 2017.
It's funny to quote really old articles, but it's also interesting from a historical standpoint!