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Old 02-03-2013, 07:13 PM   #772
Join Date: Jul 2007
Posts: 158
Default Re: The IRON MAN 3 News & Speculation Thread - Part 6

The difference is IM3 is already sold. People know the character and the franchise and will go see it. They don't need to spend the money for it in a prime spot. The Lone Ranger is a new property that they need to sell, hence it needs the prime marketing spot. From a business point it makes sense.

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