Originally Posted by Matarreyes
The spot was for total IM noobs, IMO. The kind of people who would never discuss the quality CGI of every freezed frame, and have no idea who Firepower is. They are pretty likely to make an offhand comment about the weird "extended look " joke over office coffee, though. And voila, IM3 has itself the opposite of a viral promo.
That's sounds extremely optimistic, but it doesn't matter. By May neither the fanboys nor noobs will remember it because there'll be a ton of other marketing.