Originally Posted by mclay18
It certainly generates buzz for people who don't go to movies often. Like that BB super bowl spot
WB shelled out for back in early 2005.
The SB spot got people talking. And a decent enough opening weekend resulted in a very leggy run thanks to stellar WOM.
It's not the only time people will be exposed to MOS. TV spots closer to the film's release will create buzz too and for a lower price. Thus, WB's people don't see much need in spending that much money for one TV spot. At some point someone(s) at WB figured it really isn't worth it to make a Super Bowl spot and thus, for now, they don't bother releasing one for any of their films.