Originally Posted by BH/HHH
I think it's a missed opportunity but as someone said most people don't know a films coming out until a month or even a few weeks before its out.
As much as it would have been annoying, WBs could have just edited 30 seconds out of the trailer just to put something out there at Superbowl.
Yeah, 30 second commercial wouldn't have hurt. I'm wasn't even expecting to see a full trailer, just something. I even heard people curious about Lone Ranger , so its not like it a Super bowl spot has zero effect.
Its a better launching pad to create buzz at least and to get people talking and interested, and Superman is gonna need it . I don't think its a guaranteed blockbuster like The Dark Knight or Ironman films.