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Old 02-07-2013, 02:38 PM   #67
regwec
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Join Date: Feb 2005
Location: Herne's Oak
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Default Re: The Star Wars Fanbase - How do they feel?

No, I laid out my reasoning expressly in the post you quoted. The stigma of negative brand equity is something which Disney will not want to inherit- if you think of their investment in the franchise as a sum, then Jar Jar Binks might be a liability on it of 20%.

"Batman and Robin" was a very respectable commercial success, but it got panned, so WB wisely chose to take its Batman franchise in an alternative direction. Your view seems to be based on the idea that, because the prequels were a relative financial success, there is no other way that similar money can be made with the Star Wars franchise. I think you are mistaken.

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