Originally Posted by regwec
No, I laid out my reasoning expressly in the post you quoted. The stigma of negative brand equity is something which Disney will not want to inherit- if you think of their investment in the franchise as a sum, then Jar Jar Binks might be a liability on it of 20%.
"Batman and Robin" was a very respectable commercial success, but it got panned, so WB wisely chose to take its Batman franchise in an alternative direction. Your view seems to be based on the idea that, because the prequels were a relative financial success, there is no other way that similar money can be made with the Star Wars franchise. I think you are mistaken.
I think much of this discussion centers around this:
Will the Disney/Lucasfilm reinvent the wheel for the new trilogy/films?
Depends if you think the current iteration of Star Wars is "broken".
I am guessing they do what Lucas has been doing all along which is to modify the Star Wars machine as it goes
Example: Clone Wars show. Just a tweak here or there satisfies many/makes the whole thing more modern, more dark, or more "kiddie" when needed. Different portions of the fan base like different Episodes of the show.