Originally Posted by Dark Raven
In the UK if you talk about the Avengers it means something different from the Marvel comic. Everyone associates it with Steed and Mrs Peel - hence why it was renamed. The average moviegoer over here doesn't even know there is a Marvel team by that name. For all intents and purposes it is seen as just a big team up event movie. You can doubt all you like, but just ask any non comic fan over here.
I think that's changed now, certainly with the younger generation.