View Single Post
Old 02-18-2013, 10:56 AM   #60
KangConquers
Purple Kang, Purple Kang
 
KangConquers's Avatar
 
Join Date: Jul 2004
Posts: 6,821
Default Re: MCU Phase 2 Box Office/Budget Prediction Thread

Quote:
Originally Posted by metaphysician View Post
I think there's an easier explanation: the 300M number includes their marketing budget, which is otherwise always separate from the production budget anyway.
Avengers marketing was in the realm of $150 M. That figure definitely doesn't count marketing.

I believe it was the Wall Street Journal that said the actuals for Avengers were $300 M production/ $175 M advertising. This film cost WAY more than $220 M to make, and way more than $80 M to market.

KangConquers is offline   Reply With Quote