Originally Posted by Mrs Vimes
I'd go even further and say that The Avengers managed to get the people who'd rarely bother with a superhero movie, period.
Well you're talking about getting people in seats vs people enjoying a movie. But why do you think so many people came, casuals and soccer moms included?
Perhaps due to the buzz and word of mouth spread by nerdy people and kids who were hyped up on the team up mega movie thing.
Why else did this movie make so much money? Advertising? Good trailer? Reviews? Tons of movies have those, but don't land in the 3rd highest grossing movie ever spot.