Well so far I'm going to be reponsible for at least a few tickets being sold. I'm organising (demanding) a group of us from work go, am trying to get everyone I can from my group of friends in the city to go, and also gonna go home and get all my old friends together to see it too
One of em said the other day 'you know if it wasn't for you I wouldn't give a stuff about this film, but your getting me quite excited!'
I think I've somehow managed to get the balance right between talking about it enough to create hype, but not so much people are bored.
Of course it's easier with the women and gay guys. I just show em a pic of Cavill shirtless and say 'wanna come see him play Superman' and they all emphatically agree