Originally Posted by psylockolussus
It all comes down to marketing and I feel FOX has yet to reach the hearts of the movie viewers. Like most of the X-Men movies did very well at the opening weekend but all of them had weak legs at the box-office. X3 got 100million in its opening weekend and it wasn't even close to hitting the 300 million mark at the end of its run.
FOX was able to create a couple of good X-Men movies which is surprising especially if you look at their record of the films that they made that are based on popular characters from the comics, cartoons or books, most of them aren't as good as the X-Men series. But they have to improve their marketing strategies.
Studios have to satisfy three key groups: Critics, fans and mainstream audiences.
It's clear that many fans and mainstream audiences were baffled or disappointed by the character line-up in First Class. Critics recognised it was a good movie though. When you think about First Class now, it feels like some sort of indie film rather than a Hollywood blockbuster.
Avengers gave most people what they were wanting or expecting, and even the more stuffy, highbrow critics gave it high marks for being exactly what they expected (a mega-team-up movie that embraced the comics wholeheartedly), even if it's not a perfect film.
Films can still deliver surprises but straying so far that you add in Angel Salvadore and Riptide as key characters, and including Havok despite the timeline issues, was not a wise move.