Re: The Official Ant-Man News and Speculation Thread
Right. I guess "test footage" is only interesting to die hard fans. This kind of leaked stuff hardly gets big headlines, but it does bring a lot of word-of-mouth, specially in the comic-book circle.
I don't know much about marketing. But I showed the footage to a female friend and she said that not only it looks awesome, but she'll go watch the movie when it comes out. It provides anticipation which, with 2 more years ahead of us, I'm sure that footage will reach more people, just like my friend. And that's another ticket right there.