Originally Posted by Mr. Dent
Again, how does Disney "earn" anything from this? Without them they produced the third largest grossing film in history, what incentive would they have to split the procedes? There's no proof that having Spider-Man or the X-Men in the Avengers would boost BO significantly, and even if it did, it might not be worth it because virtually everything you gained off of it would just go back to Fox/Sony anyway. It just doesn't make business sense.
Thor, Cap and Hulk, not to mention completely unproven franchises like GOTG and Ant-Man, could definitely profit from Spidey and Wolverine cameos. We can make excuses all we want for past performance and be as optimistic as possible for the future of these franchises --- and I have high hopes as much as anybody --- but the truth of the matter is that the only solid blockbusters Marvel Studios have produced have been with Iron Man, who might as well be their flagship character. Just as Spidey is Sony's, and Wolverine is Fox's. It's pretty naive to think that Marvel Studios wouldn't profit a penny from having them aboard, or getting a boost for underperforming franchises with a cameo or three from them.