Originally Posted by AntMan
Well people seem to think that because of Superman's awareness level that a low key marketing plan is fine. The whole "Man of Steel doesn't need this marketing tool because it's Superman." Doesn't fly with me.
It does need marketing, but it needs much less "awareness marketing" than other less recognized brands.
And when it comes to the next level, when we are closer to the date and people start planning to buy tickets, MoS will have to be marketed heavily, to impress and make sure the seats are full.