Re: The marketing for this film...
Since The Wolverine is coming out at the end of July, we'll likely see trailers (more are supposed to be coming) in front of Iron Man 3, Star Trek, Man of Steel, Fast and the Furious 6, and every other big, loud action movie coming out between now and then that a lot of people are going to see, so I don't think the audience they're going for will not know it's coming. And if their theaters are like mine, they've got posters in the lobby already too.
Whether or not they see the movie is another thing, but they do have plenty of places to promote it coming up.
"We're told we have to do what we're told, but surely...sometimes you have to be a little bit naughty."