Originally Posted by Marvin
Everyone is guilty of the blitz. Lest we forget GreenLantern, and or the sheer amount of TV spots all these films have on average.
Inception brings up a great point. Word of mouth is a powerful force, and people who keep guessing humble figures for Box Office maybe should look over to inception. I don't even think that film opened big.
But it sure ended that way.
Inception opened with 62 million. That was great for that film. Nobody knew anything about that film and how it'll open. Pacific Rim will probably open to something very similar plus the 3D bum.
If Man of Steel opens to 120 million/300 million worldwide opening weekend, that's pure win for WB.