Originally Posted by Anno_Domini
Everyone thought the same in 2002...
What? The thought of a long-term, serial story was unthinkable in 2002. I doubt anyone was consciously thinking that thing would go on forever and ever. Furthermore, after doing the reboot once, it would be difficult for them to get away with it again as early as after TASM3 without catching major heat. We're in a completely different situation now.