Originally Posted by Anno_Domini
Everyone thought the same in 2002...
What? The thought of a long-term, serial story was unthinkable in 2002. I doubt anyone was consciously thinking that thing would go on forever and ever. Furthermore, after doing the reboot once, it would be difficult for them to get away with it again as early as after TASM3 without catching major heat. We're in a completely different situation now.
2014 - Captain America: The Winter Soldier | The Amazing Spider-Man 2 | X-Men: Days of Future Past | Guardians of the Galaxy
2015 - The Avengers: Age of Ultron | The Fantastic Four | Ant-Man
2016 - Batman vs. Superman | X-Men: Apocalypse | The Amazing Spider-Man 3
TV - Arrow | The Flash | Gotham | Constantine | The Avenger | Hourman | iZOMBIE
TV - Agents of S.H.I.E.L.D. | Agent Carter | Daredevil | Luke Cage | Iron Fist | Jessica Jones | The Defenders