Originally Posted by metaphysician
It started out of necessity ( since they didn't have much money to through at A list actors ), but I think it will remain a Marvel Studios institutional virtue. Marvel understands that its the characters and the setting that are the ultimate attraction, and they hire writers and directors and actors that serve that purpose, rather than using A list actors to create attraction.
When you consider that out-of-control star salaries are a major contributor to Hollywood's chronic budget problems, Marvel Studios' strategy seems most sensible. Feige & Co. are not going to blow $20 million on Johnny Depp or Will Smith when they can hire talented actors for a fraction of that. Frankly, no studio should shell out that much money to anyone because it's wasteful and rarely pays off. (Ask the folks who paid Vin Diesel $20 million for The Chronicles of Riddick
how that worked out for them.)