Originally Posted by Zarex
No, it's not. Read Marvel's 10Ks prior to the Disney purchase. Marvel may have given away the store on film rights, but they retained both a majority interest and control over associated merchandise. Remember the non-existent racks of XM:FC t shirts and shelves filled with action figures?
Having retail presence doesn't mean Guardians of the Galaxy will outgross X-Men: Days of Future Past. Retail presence helps but it doesn't mean it will be more successful just because X-Men: Days of future Past doesn't have any retail presence. If FOX promotes the movie well with trailers, tv spots, posters around the mall, billboards, people will watch the movie. There's a lot of big movies out there that didn't have tie-in toys and t-shirts. Majority of the viewers don't even buy them.