Originally Posted by psylockolussus
Having retail presence doesn't mean Guardians of the Galaxy will outgross X-Men: Days of Future Past. Retail presence helps but it doesn't mean it will be more successful just because X-Men: Days of future Past doesn't have any retail presence. If FOX promotes the movie well with trailers, tv spots, posters around the mall, billboards, people will watch the movie. There's a lot of big movies out there that didn't have tie-in toys and t-shirts. Majority of the viewers don't even buy them.
That is one factor, however, that the X-Men franchise has always missed out on. They haven't found a way to really draw in the kiddies (soooo lucrative), but I admire that they haven't been forced to make the movies more kid-friendly. And the Dark Knight franchise has shown that you can still knock it out of the park with a darker take on a comic book movie.