Originally Posted by Shikamaru
I think it is beyond stupid for have Arkham in the title.
There's something called "brand equity." Batman has it, yes. But there have been Batman video games in the past. And they've been a mixed-bag. The "Arkham" games have been another animal entirely.
Yes, the "Batman" brand has that equity, but Batman: Arkham Asylum
and Batman: Arkham City
were both massive hits and Batman: Arkham Origins
will take place within the same universe as those games, so why not capitalize on that name cache?
Think of The Dark Knight Rises
. Sure, Batman Begins
did well at the box office. It road the name of "Batman" (and it's own fine merits) but then The Dark Knight
came along and was this whole other thing. It made more than twice the money, Oscars, and acclaim. It exploded. It was a cultural phenomenon. So for the sequel, did the studio tie it more directly with Batman Begins
or The Dark Knight
? It's just smart business.
It doesn't matter if it doesn't feature Arkham Asylum or Arkham City in this game. It is part of the Batman: Arkham
universe. And a game in that universe and identified as such will sell a whole lot more easily than a fresh start, or a game that people don't know is set in the universe that they have now come to love.