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Old 04-09-2013, 08:34 PM   #16
Robin91939
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Join Date: May 2004
Location: New Jersey
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Default Re: Arkham Origins Announced

Quote:
Originally Posted by Shikamaru View Post
I think it is beyond stupid for have Arkham in the title.
There's something called "brand equity." Batman has it, yes. But there have been Batman video games in the past. And they've been a mixed-bag. The "Arkham" games have been another animal entirely.

Yes, the "Batman" brand has that equity, but Batman: Arkham Asylum and Batman: Arkham City were both massive hits and Batman: Arkham Origins will take place within the same universe as those games, so why not capitalize on that name cache?

Think of The Dark Knight Rises. Sure, Batman Begins did well at the box office. It road the name of "Batman" (and it's own fine merits) but then The Dark Knight came along and was this whole other thing. It made more than twice the money, Oscars, and acclaim. It exploded. It was a cultural phenomenon. So for the sequel, did the studio tie it more directly with Batman Begins or The Dark Knight? It's just smart business.

It doesn't matter if it doesn't feature Arkham Asylum or Arkham City in this game. It is part of the Batman: Arkham universe. And a game in that universe and identified as such will sell a whole lot more easily than a fresh start, or a game that people don't know is set in the universe that they have now come to love.

-R

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