Originally Posted by Donar
Not exactly. As stated before, many of the polls discussed here were answered by comic book fans mostly. In that sense, comics (and the popularity the respective characters have) are relevant for this discussion.
Comic sales don't tell you anything about how popular the characters were in the movies. Let's say Thor is selling more than Spider-Man at the moment (This is just an example, doesn't matter if it actually is), Thor's rise in popularity is definitely due to the films, but it doesn't determine how popular that character was in the film itself. I mean Hulk should be on top of the comic book world according to that logic, more so than everyone else. So the CBM and SHH favorite character polls are the only way to know how popular the characters are to the fans.