IM3 tracking for 125+ mill opening weekend
EXCLUSIVE: The movie starts rolling out in major markets internationally first two weeks ahead of its domestic release on May 3rd. Iron Man 3 just came on tracking this morning and is looking huge: $125+ million opening which would match and probably exceed the blockbuster take of Iron Man 2 for a non-holiday 3-day weekend. Iíve learned that total awareness numbers are in the 90s while definite interest is at 67 which is higher than even The Avengers, which went on to make the highest North American opening of all time with $207M. Iron Man 3 also has incredibly strong numbers with women and Hispanics across the board. Marketing for the Robert Downey Jr threequel began early and its teaser trailer debut received 35 million global streams in just 24 hours.
This is great news IMO. Numbers coming out this early usually underpredict the numbers (Avengers was tracking for 150 mill). I epect this to open between 145-160 mill.