Originally Posted by KalMart
It is odd timing, actually. I don't want to even entertain whether or not that will help or affect the movie's reception in any way.
It's best not to think too hard about it. It's out of everyone's hands, even WB's. They will push the uplifting and inspiring angle in the marketing, but because it's Superman and they want to differentiate it from the Nolan Batman films. That's the best way to go about it. I'm sure they won't go rah rah America with it. They approached Ledger's death quite tastefully, by not mentioning it outright, but showcasing what he had already accomplished on celluloid.