"You have to admire Disney and Marvel Studiosí gumption: with the Avengers franchise, of which this film is the seventh installment, they have effectively brought back the matinee serial, and have found an enormous and appreciative audience for it."
Originally Posted by shuffleboard
That is so very true and a key to all of this. General audiences can't wait to see where it goes from here. Marvel really did bring the entire world in to the comic book mentality!