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Old 04-21-2013, 01:51 PM   #375
Whiskey Tango
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Join Date: Jun 2007
Location: The South
Posts: 19,247
Default Re: The Stealth Express of Doom News & Discussion Thread:

Fox Will Have to Replace 50% of Their Outdoor Campaign for THE WOLVERINE Due to Theft

Itís hard to create a cool piece of art. But whoever designed The Wolverine poster featuring a silhouette of Hugh Jackman as Wolverine with his claws unsheathed knocked it out of the park. Itís definitely one of the best posters Iíve seen in a long time and it looks like most of you agree with me.

While at the Fox presentation at CinemaCon, I was to talking to a few of their executives and I mentioned how much I loved the poster. I found out Tony Sella, Foxís Chief Creative Officer, came up with the Sumi Ink concept and itís being stolen on a daily basis all over the country. The execís told me theyíll need to replace over 50% of the bus shelters. I think while itís a good problem to have, itís still an issue, because they paid for an ad buy and they want to make sure people see the poster.


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