Originally Posted by blalex620
For comic fans yeah we would love more hype for Thanos. For the GA however, he doesn't need more hype and that's who Marvel are targeting. Having him in GotG before A2 is enough hype for the GA. Unlike us they don't know the extreme hype surrounding him so it makes no sense to drag his character out over 2 phases.
People who are wanting to stretch Thanos' presence out over at least two more phases are banking on Thanos becoming a hugely popular villain among the general audiences, and that simply has not been proven yet. All the GA know about him right now is that he's a big purple gangster who lives in space, brokers alien mercenaries to the highest bidder, and is currently looking to severely punish Loki for not bringing him back a Cosmic Cube as a souvenir of his failed expedition to Midgard.
Truth be told, Thanos may not become a popular villain with the movie crowd. I certainly *hope* he is, of course, but if he's not, it would be pretty disastrous for Marvel Studios to hang their hopes for *many* future films on the recurrence of an unpopular villain.