It's probably not being made a big deal out of because no one thinks this is going to go on for long.
Originally Posted by Repulsor Blast
it's their loss seeing as the movie is awesome.
I don't think you understand how big those theaters chains are in the US. Where I live, they're almost the only places to see movies like IM3. If none of these theaters show IM3 then I will literally not be able to see it.