Re: AMC, Regal Entertainment theaters, and Cinemark Theaters will not be showing IM3
They aren't going to refuse to show it, it's a game of chicken. Who will flinch first. AMC is banking on the fact that Disney will back down, because if they don't show the film it will hurt it's opening weekend, on the flip side it would be financial suicide for AMC and other chains not to show Iron Man which will be among the top two or three grossing films of the year, if not the outright top.
“Whenever you see somebody crossing over to something it gives it pop. Like Murder She Wrote and Magnum [P.I.] — great crossover. I got excited.” Joss Whedon on Spider-man joining the Avengers.