Originally Posted by X-Maniac
Marketing will be the key.
Last night, I went for a drink with a friend who is over here from the US for a while.
He wants to see Iron Man 3, is excited about Star Trek, unsure about Man of Steel and was aware of another Thor coming out.
But he didn't even know about The Wolverine movie coming out in three months. When I mentioned it, he looked shocked and was totally unaware of the film's existence.
Crap marketing could make this film into a flop.
It's the same with me. People in my circles are talking about MoS, IM3, Hangover 3, etc. But The Wolverine is not on their radar. When I've told them about it, they seemed genuinely interested.