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Old 05-01-2013, 09:29 AM   #872
Join Date: Feb 2010
Posts: 1,550
Default Re: The Iron Man 3 Box Office Prediction Thread

Originally Posted by Mr.M View Post
How do you factor those figures in? Are you marking off marketing costs? Distributor costs? Commission for theatre chains? Foreign market distribution? Convenient to add up WW numbers from box office mojo, but Disney accountants don't add it up that way.

Sure, that was quick and dirty calculations and there are certainly other costs to factor in, but the point is Disney is not billions in the hole like you claimed. I'm sure their accountants are quite happy with the ROI that they are seeing. Marvel has practically been a license to print money for Disney and it looks like this is going to be even more true for Phase 2.

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