Re: The Avengers 2! The Official News and Speculation Thread - Part 2
Yes, the reported worldwide box office was about $1.5 billion. But don't forget pay-per-view, rentals, and merchandise. Those things shouldn't be dismissed, even though they're not well reported and often forgotten. Supposedly, even a lot of "flops" eventually break even or profit from rentals. And for huge blockbusters like this, the toy sales must be crazy.