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Old 05-09-2013, 12:17 AM   #135
JeetKuneDo
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Join Date: Apr 2006
Location: Texas
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Default Re: The Dark Knight Rises - Home Video (Blu-Ray/DVD) Release Thread - Part 2

I was curious about DVD sales for TDKR since so many claimed its box office was hurt by the Aurora shootings. I made comparisons to The Avengers box office and DVD sales to see if there was any difference:

Avengers:
DVD-$91,048,949
Domestic-$623,279,547
OS-$891,000,000
WW-$1,514,279,547

TDKR:
DVD-$63,963,367 (70%)
Domestic-$448,139,099 (72%)
OS-$631,204,844 (71%)
WW-$1,079,343,943 (71%)

TDKR actually performed slightly worse on home video where there could not be an "Aurora effect". Like so many other things the media hypes, there really isn't any evidence to back that up. Apparently, there was 30% less interest in seeing TDKR no matter what the situation (foreign, domestic, or DVD)

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