I've never seen a movie more than twice in the cinema... but this is different.
I'll be seeing it in London in IMAX 3D Friday morning, then again on a normal screen friday night once I arrive back on the coach. I will probably see it twice more on saturday, and again on sunday.
From then on I think it'll be once a day, on the way home from work, until I feel like I can go a day without watching it. I don't know how long that'll be or if my money will last that long
but If I had to guess i'd say it'll probably be a week of that.
There are several people who will be coming to see it with me over the course of the first few weeks as well
Superman: Don't be afraid.
Lois: I'm not. Helicopters, danger, go, go, go! Then we'll talk.