Re: Bryan Singer Directing X-Men: Days of Future Past - Part 6
Star Trek's marketing has been brilliant. They had a promotion where they asked fans to sign up for their website and post a Star Trek-related Instagram or Vine to Twitter with a #the1701 hashtag.
I did it...and a few days later I got a package in the mail with a Star Trek Into Darkness teaser poster and a pair of 3D glasses so I could watch the trailer online in 3D. I also now get *exclusive* 1701 videos emailed to me, and apparently I can use the 3D glasses to get free popcorn at Regal theaters once the movie opens.
It was awesome! I had no idea I was getting stuff. And I'm a total Star Trek geek, so it was really cool. I checked the #1701 hashtag on Twitter, and it was all fans geeking out about getting posters.
How freaking genius is that??
"You change the world when you change your mind.