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Old 05-14-2013, 10:45 PM   #68
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Join Date: Feb 2004
Location: Hooked on a feeling.
Posts: 23,635
Default Re: Bryan Singer Directing X-Men: Days of Future Past - Part 6

Star Trek's marketing has been brilliant. They had a promotion where they asked fans to sign up for their website and post a Star Trek-related Instagram or Vine to Twitter with a #the1701 hashtag.

I did it...and a few days later I got a package in the mail with a Star Trek Into Darkness teaser poster and a pair of 3D glasses so I could watch the trailer online in 3D. I also now get *exclusive* 1701 videos emailed to me, and apparently I can use the 3D glasses to get free popcorn at Regal theaters once the movie opens.

It was awesome! I had no idea I was getting stuff. And I'm a total Star Trek geek, so it was really cool. I checked the #1701 hashtag on Twitter, and it was all fans geeking out about getting posters.

How freaking genius is that??

"You change the world when you change your mind.
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