Originally Posted by danoyse
Star Trek's marketing has been brilliant. They had a promotion where they asked fans to sign up for their website and post a Star Trek-related Instagram or Vine to Twitter with a #the1701 hashtag.
I did it...and a few days later I got a package in the mail with a Star Trek Into Darkness teaser poster and a pair of 3D glasses so I could watch the trailer online in 3D. I also now get *exclusive* 1701 videos emailed to me, and apparently I can use the 3D glasses to get free popcorn at Regal theaters once the movie opens.
It was awesome! I had no idea I was getting stuff. And I'm a total Star Trek geek, so it was really cool. I checked the #1701 hashtag on Twitter, and it was all fans geeking out about getting posters.
How freaking genius is that??
Well, Fox has never cared about fans. Haha. Thankfully, Singer certainly does. Just look at his tweets!