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Old 05-18-2013, 03:47 PM   #91
fake
Side-Kick
 
Join Date: Mar 2013
Posts: 1,433
Default Re: All Things Superman: An Open Discussion - - - - - - - - - - - - - - - - - - - - -

Anyone know how the Walmart screening gross will be calculated? This doesn't seem to be tied to Rentrak, maybe WB will report it separately.

Quick back of envelope calculations, taking 8$-9$ for non-3D and 11$-12$ for 3D means a potential 10 million gross just from the 7pm show. Even if only 50-75% of tickets are sold for the 7pm show through Walmart, that means a 5 million to 7.5 million gross from just the Walmart special shows. Of course, the extra merchandise sold will benefit Walmart and the MoS merchandise partners.

If the sales are good (like i said, 50-75% tickets sold of all available tickets), this may turn out to be a really successful promotion.

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