Originally Posted by Da Games Elite
Even if Marvel makes <5%, that's still more money for Marvel. And it would be far more beneficial for Marvel it it was making <5% of $700 million as opposed to $300 million.
If Marvel and Fox work out a deal, this might benefit both companies, especially if this move proves successful. This can open the door to more inter-company deals, between Fox and Marvel...and potentially between Sony as well.
I think the most important thing is to hear Marvel or Whedon make an official statement before we make too many assumptions. For all we know, Whedon and Singer could've planned this all out together from the beginning. We don't know yet.
Marvel is having much more success at the box office than FOX's X-Men films, which have been in decline since 2006. Given Disney's past stance on IP rights, I can't see any reason whatsoever why they would help FOX make more money with their characters.