Originally Posted by animex
almost is not half, spiderman 3 made 890 million worldwide and being a reboot was an INTENTIONAL burden that sony placed on its own film, which did backfire. 262 million is hardly impressive when when you look at where tasm sits all time in relation the the first 3 movies (#62, sm1, 14, sm2 21 and sm3 26) what movie has gotten a sequel that has bombed DOMESTICALLY and had success overseas? investments are made with the hope of a return, the advertising for tasm was from sony, and that was before disney took over merchandising rights, so i doubt VERY seriously that disney paid for any of that? and if sony is NOT willing to play ball with disney than it would be a very smart move to not promote tasm2. fox is unwilling to play ball and they get dick for advertising the x-men movies, merchandise and tie-ins cover advertising and without them studios LOSE money.
Backfired in what way? The movie still made a heck of a lot of money, more than even the first 2 Iron Man films, and got good critical praise. It did make a little less than the previous ones but that is irrelevant when it comes to reboots. The general rule about reboots is that the success of the second film in the reboot is always what determines whether or not the reboot was a success in the first place because the first film always carries the burden of being a reboot and of being the first film after a bad film with the same character. This was the same case with Batman Begins and will be the case with Man of Steel. The purpose of the first film was to reestablish the character on the big screen. It will be the success of the second film that makes or breaks the franchise, much like how TDK was always meant to be the determining film in whether or not the Batman reboot was a success in the first place.
Disney took over the merchandising rights back in 2010 when Sony first announced they would reboot Spidey. Sony sold those rights and the TV rights to Spidey to get an extension on the movie rights. Marvel/Disney doesn't have the merchandising rights for Fox's properties, so the horrendous advertisement is almost entirely on Fox. Sony not being willing to play ball with Marvel/Disney at this point is irrelevant because it's been shown that they are very willing to do just that (Oscorp Tower cameo in Avengers, the ESU shirt in Item 47, the Oscorp logo in the Iron Man 3 game, both studios coming out and stating they have a good relationship, etc.).