Originally Posted by EnDz0n3
I think it's sad that Marvel is treating X-men like a red-headed step child. Considering Feige used to work for Shuller-Donner and the glut of comic book movies right now owe it to the these films, I think it's kind of petty.
What would you do if you were an executive at Disney or Marvel Studios?
By all accounts Ike Perlmutter and Ari Avad signed off on a terribly lopsided "in perpetuity" deal with FOX back in the 90s in which Marvel received just a couple of percentage points of the box office profits for the X-Men films. And given "studio accounting", this likely results in licensing revenues that look like bookkeepping errors on the Disney 10Ks.
The only "stick" that Disney/Marvel has to bring FOX back to the negotiating table is film tie-ins - while Ike and Ari gave away the farm in terms of box office participation, Marvel kept control over merchandising. So no movie tie-in t-shirts or action figures or other licensed merchandise for FOX movies so long as the current agreement stands.
We've seen Marvel and Sony reach a reasonable solution regarding Spider-man. Disney recently paid $278 million for Sony's share of the Spider-man merchandising joint venture set up back in 1999 and gave up their small participation in the Spider-man films. Sony also gave up Spidey animation rights, and recently gave up the rights to Ghost Rider well before they were contractually obligated to do so. Disney/Marvel gave their full support to the Spider-man reboot, flooding stores with related merchandise.
While Sony decided to play ball, FOX chose not to do so by holding onto the Daredevil rights until last possible moment as well as refusing Marvel's request to use the Silver Surfer and Galactus in MCU films. Using Quicksilver in a film a year before the Avengers sequel probably isn't helping relations between the two studios either.
There's certainly a deal to be made on FF film rights and X-Men merchandise, and I think FOX has to make one in order for DOFP to get the type of box office returns people on this board are expecting. The film is going to have very strong competition in GOTG, and it would be in the studios best interests to make a deal if FOX doesn't want DOFP to continue the X-Men movie box office decline they have experienced since 2006.