Originally Posted by DigificWriter
^ I'd consider the issues that led to the TASM series constituting 'hitting a wall', albeit one of a a production nature as opposed to a box-office one as in the case of Star Trek, Batman, and Superman, but YMMV.
They really are different situations for each studio and franchise. They all have reached that point in someway or another, including The X-men. Otherwise they wouldn't be trying to fix their own problems within this film. They are doing the same thing as other studios, just within the narrative...