Originally Posted by redfirebird2008
TDK's hype was definitely better than the movie. Perhaps the best marketing campaign ever. Definitely the last great viral campaign we've seen. Studios just don't spend the money on that kind of thing anymore ever since the economy crashed shortly after TDK came out.
I can't say I fully agree to this, but there is a part of me that will always remember the marketing/virals before I even think about the film itself when it comes to The Dark Knight. It was that good that it sorta does overshadow the film in a way. Everytime I showed up to superherohype.com it was just an overflow of the marketing, and I'm guessing some feel the same way who were registered on the forums during that time.