Originally Posted by ericadawn16
Although when discussing DVD numbers versus the other Marvel films, you also have to take into account that the credits contained the first trailer for Avengers which many wanted to watch over and over on their large screens. Some didn't even know it existed when they watched or didn't watch in the theatre.
It also had the most anticipated of the short Marvel films...A Funny Thing Happened on the Way to Thor's Hammer starring the fan favorite Coulson, including him kicking butt.
But do NOT underestimate Black Widow or Winter Soldier in terms of grabbing audience especially tf they push those characters and this film during the ABC shows, Once Upon a Time and Agents of SHIELD. Most Once Upon a Time viewers tend to be huge Sebastian Stan fans. As such, I think it could definitely do $150 especially if now that people saw Avengers and saw that Captain America isn't so squeaky clean and lifeless as they might have preconceived him to be...
The DVD/BR extras probably had nothing to do with CA:TFA's sales on disk. Most people in the general public aren't even aware that those extras exist before they buy movies. A lot of fans were unaware of them, too, judging by the number of people asking how they could see the Marvel One-Shot shorts. Also, the short films were only on the Blu-Ray versions of the films, not the DVDs. People wouldn't buy CA:TFA to get something they didn't know was on the disk.
Not to mention the fact that both the short films and the Avengers promo were made available on YouTube and Vimeo in HQ format. No one had to buy the film to see those if they knew where to look.