Originally Posted by The Question
That means WB payed for the rights to put his name on the movie so people who liked The Dark Knight will be more inclined to go see it.
The marketing will have to really sell the fact that this is a different Batman from Christian Bale's, not even existing in the same universe. That was something they could have done better when Batman Begins
was coming out. I remember seeing a lot of people who thought it was a continuation of the Burton films.