Re: Is anyone else not excited about Superman and Batman? I feel nothing but dread.
I think the idea that WB feels the need to compete directly with Marvel is coloured by our perceptions of the "Marvel v DC" debate that always runs amongst us fanboys. WB puts out an awful lot of product, only some of which is DC. They will certainly be aware of the potential to turn a profit in the same way as Marvel does by the ruthless exploitation of all of its intellectual property- good and bad- but this will vie with other strategies that WB might pursue. The success of Mavel's movies is not some kind of "threat" to WB, it is merely an exemplar of what WB could do with its DC properties.
And I hope they don't follow suit.