Re: Days of Future Past News and Discussion - - Part 11
Promotion is promotion. Yeah The Lone Ranger flopped even if it had a SuperBowl ad, but other successful films such as Iron Man 3, Star Trek Into Darkness, World War Z, Oz the Great and Powerful and Fast & Furious 6 - all of them earned more than 200 million in the U.S. alone had a SuperBowl ad. And the price tag for a SuperBowl ad wouldn't reach $4 million if its just for nothing. Other studios are willing to spend millions of money to market and promote their films by buying a Superbowl ad spot, I don't see why FOX shouldn't do the same thing with their X-Men movies especially X-Men is one of FOX's most profitable movie franchises at this point. Not releasing a superbowl ad is just one of the issues with FOX's marketing campaign for The Wolverine. I also don't know why FOX isn't releasing their tentpole films in IMAX theaters while other studios like Disney/Paramount/WB release their tentpole films in IMAX.
And if The Wolverine is a movie that people don't want to see, then tell me why did the film got more than $50 million at the opening weekend. I believe if they marketed earlier and better, it would have earned more money.
And there was a lack of early awareness with The Wolverine, you don't think there is because you visit this site regularly. But the Ga didn't know there was a Wolverine film this year until the late of March.
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Last edited by psylockolussus; 09-03-2013 at 02:18 AM.