So you're saying that the only films that should get a superbowl ad are the guaranteed hits and the follow-ups to well-received films? With that, you're limiting smaller films/ffranchises that had a bad film in the past including X-Men to get more exposure.
And instead of spending 4 million to a Superbowl ad, what things should have been done differently with the marketing of The Wolverine?
And I didn't get an answer to this:
And if The Wolverine is a movie that people don't want to see, then tell me why did the film got more than $50 million at the opening weekend. I believe if they marketed earlier and better, it would have earned more money.
And if there was a SuperBowl ad to The Wolverine, it could have been really simple, like a 1-minute teaser trailer just featuring a few scenes from the movie or a 30-second ad just to let the public know that there was an upcoming Wolverine movie.