Originally Posted by JP
No, he's saying that a Superbowl spot does not equate to success.
But if there was a SuperBowl ad, that would have improved the weak marketing that The Wolverine received from FOX. It would have been THE beginning of the actual marketing of the film. Plus it would have shown that FOX had a big confidence with the movie and that they really wanted the movie to perform big at the box-office and to be seen by a lot of people.